1. Which of the (9) types of advertising does the ad belong to?
It belongs to Brand Advertising
2. The four (4) roles of advertising. Which are relevant for this ad?
Marketing and economic roles are relevant for this ad.
3. What does the ad. want the audience to do or not do?
4. Who is the target audience?
Football and Pepsi drink fans.
5. What are the target audience's needs, concerns and interest?
The target audience would concern how Pepsi and football can be related to each other and why do they collaborate.
6. What is the message?
Pepsi brings every one together.
7. Discuss the message being conveyed.
Pepsi brings the Africans and football superstars together and it creates a sense of belongingness.
8. Who does the message appeal to?
Football fans.
9. What is the desired communication outcome?
To promote Pepsi through Africa 2010 games in Africa and attract more African football fans to drink Pepsi while they are watching football games.
10. What other communication channel is most effective?
Television.
11. Identify the ad and specific product being advertised and describe the ad.
The ad has featured many celebrity footballers and also a well-known artist, portraying them playing and blending in with the Africa people in order to show that Pepsi can bring all people together, having fun.
12. What does the ad show, people, products, scenery, etc?
The ad shown a huge group of Africans singing and dancing together with singer Akon and other famous footballers such as Kaka and Messi in a mowed jungle.
13. What is not discussed about the product?
The price.
14. What image is portrayed?
Playful and cheerful.
15. Is it true to life or puffery?
True to life.
16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
A slice-of-life kind of ad.
17. Who is in the ad, if a star, what image does he or she portray?
-
18. What is the mood of the ad, colors used, music played?
Cheerful and wild.
19. Is the ad memorable?
Yes.
20. Would you buy the product being advertised, why or why not?
No because I'm not a fan of coke drinks.
21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
I love to see when famous artists collaborate together in a commercial. It directly attracts people.
1. Which of the (9) types of advertising does the ad belong to?
It belongs to Brand Advertising.
2. The four (4) roles of advertising. Which are relevant for this ad?
The communication role of advertising is relevant for this ad.
3. What does the ad want the audience to do or not do?
The ad wants the audience to believe in something they might not ever think of.
4. Who is the target audience?
General public who needs a mobile phone.
5. What are the target audience's needs, concerns and interest?
To achieve the impossibilities.
6. What is the message?
The message is that everyone can and will achieve the impossibilities and dreams together along with AT&T.
7. Discuss the message being conveyed.
The message sounds promising and motivating people to dare to dream and you will achieve the impossibilities that you have imagined in your daily life together with AT&T.
8. Who does the message appeal to?
People who want to improve their lives through the convenience of the innovative gadgets might bring in future.
9. What is the desired communication outcome?
To believe in AT&T.
10. What other communication channel is most effective?
Television.
11. Identify the ad and specific product being advertised and describe the ad.
The ad only promotes the idea of 'you will' which are convincing.
12. What does the ad show, people, products, scenery, etc? The ad has several scenes such as driving in a car, purchasing concert tickets, emergency in the hospital etc.
13. What is not discussed about the product?
The reliability of the message they have delivered.
14. What image is portrayed?
Positive and motivating.
15. Is it true to life or puffery?
Puffery.
16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
Imaginery.
17. Who is in the ad, if a star, what image does he or she portray?
Tom Cruise, a reliable image.
18. What is the mood of the ad, colors used, music played?
Cheerful.
19. Is the ad memorable?
Yes.
20. Would you buy the product being advertised, why or why not?
Yes because I like the whole concept idea of "You Will", very motivating and positive.
21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
I like this video because it delivers a positive concept and idea.
1. Which of the (9) types of advertising does the ad belong to?
It is no doubt a Brand Advertising .
2. The four (4) roles of advertising. Which are relevant for this ad?
The marketing, communication and economic role are relevant for this ad.
3. What does the ad. want the audience to do or not do?
To practically think big.
4. Who is the target audience?
Investors and general public in Europe.
5. What are the target audience's needs, concerns and interest?
To apply more syndicated loans and able to make money transactions via online worldwide.
6. What is the message?
Their bank is so big that they can make online transactions possibly from anywhere.
7. Discuss the message being conveyed.
Barclays has its own self-perception of being a big bank where everyone who needs to access money should access through them as they made it possible for online transactions and available almost every part of the world.
8. Who does the message appeal to?
European citizens.
9. What is the desired communication outcome?
To be part of Barclays if you wanna be 'big'.
10. What other communication channel is most effective?
Television and radio.
11. Identify the ad and specific product being advertised and describe the ad.
Barclays bank portrays its image through its tagline meanwhile informing people that their bank is big enough to help people who travel around the world access their money, hence selling the conveniency.
12. What does the ad show, people, products, scenery, etc?
It featured a personality, Anthony Hopkins living a luxurious life with a elegant woman.
13. What is not discussed about the product?
The interest rates.
14. What image is portrayed?
Ambitious.
15. Is it true to life or puffery?
True to life.
16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
A slice-of-life.
17. Who is in the ad, if a star, what image does he or she portray?
-
18. What is the mood of the ad, colors used, music played?
Calm and luxurious. The colors and music used in the ad are very extravagant.
19. Is the ad memorable?
Yes.
20. Would you buy the product being advertised, why or why not?
Yes I would since it has been made convenience for me to access my bank account whenever and wherever I want.
21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
I like this video because of the positive and somehow aggressive message it delivers.
1. Which of the (9) types of advertising does the ad belong to?
It belongs to Public Service Advertising as it portrays the great and sacrificing love of a dumb father towards his daughter.
2. The four (4) roles of advertising. Which are relevant for this ad? This ad is relevant to the societal role of advertising.
3. What does the ad. want the audience to do or not do?
The ad wants its audience to appreciate people who love us and never take them for granted.
4. Who is the target audience?
General public.
5. What are the target audience's needs, concerns and interest?
T
6. What is the message?
Appreciate the ones who love who unconditionally.
7. Discuss the message being conveyed.
Despite being a physically imperfect father, he still tried his best to play the father role, which is to give care and love to his daughter. The daughter was at her rebellious stage where she could not accept her father for being that imperfect and hence being disrespectful to him but in the end she realized the person who loved her the most was her imperfect father.
8. Who does the message appeal to?
Generally anyone as everyone has parents or children.
9. What is the desired communication outcome?
Target audience learns to have more appreciation towards life and therefore, buying a life insurance either for themselves or their loved ones.
10. What other communication channel is most effective?
Television.
11. Identify the ad and specific product being advertised and describe the ad.
It is a life insurance from Thai Life insurance where the advertisement conveys a positive message to its target audience at the same time being related to its service.
12. What does the ad show, people, products, scenery, etc?
A teenager and her mentally incompetent father, friends at school, food stall where the father earns a living, and hospital.
13. What is not discussed about the product?
The price of the insurance.
14. What image is portrayed?
Positive and reliable.
15. Is it true to life or puffery?
True to life.
16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
It is a slice-of-life.
17. Who is in the ad, if a star, what image does he or she portray?
Justin Bieber.
18. What is the mood of the ad, colors used, music played?
The colours in the ad are more towards dull, not vibrant colours. The mood is sad and touching in the end while the music used in the video is the important element in the advertisement as it carries the feelings of the viewer from grief to touching, hence leaving a memorable impression.
19. Is the ad memorable?
Definitely memorable.
20. Would you buy the product being advertised, why or why not?
Yes as I think this insurance company is reliable and responsible.
21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
I personally love this ad very much as it touches me a lot. As being a daughter or a father, I guess everyone could somehow relate to this video. It also leaves me some time of self-reflecting.
1. Which of the (9) types of advertising does the ad belong to?
It belongs to Brand Advertising as it establishes an impression and image of its product and also includes a tagline.
2. The four (4) roles of advertising. Which are relevant for this ad? The communication role of advertising.
3. What does the ad. want the audience to do or not do?
The ad wants the audience to have a close look of its car and feel the powerful experience of an Aston Martin.
4. Who is the target audience?
Men with high range of salary or upper class people or people who love sports car.
5. What are the target audience's needs, concerns and interest?
Their are concerned about the outlook design and most of all the speed of an Aston Martin.
6. What is the message?
The message is that an Aston Martin can actually compete with a circuit sports car.
7. Discuss the message being conveyed. The brand name, Aston Martin itself is a symbol of luxurious automotive where not many can afford and perceive it as an automotive lust. Therefore, besides selling its unique design and brand, Aston Martin also focuses on the specifications of their cars, especially the speed and horsepower.
8. Who does the message appeal to?
People who are interested in sports car and also affordable for it.
9. What is the desired communication outcome?
To attract sport car lovers to purchase or know more about Aston Martin.
10. What other communication channel is most effective?
Newspapers and magazines.
11. Identify the ad and specific product being advertised and describe the ad.
Aston Martin showing off their own manufactured sports car.
12. What does the ad show, people, products, scenery, etc?
The ad shows an Aston Martin racing along the forest side and competing with a sports car.
13. What is not discussed about the product?
The other features of the car such as the safety features etc.
14. What image is portrayed?
Elegant, luxurious and powerful.
15. Is it true to life or puffery?
It is true to life.
16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
It is a slice-of-life ad.
17. Who is in the ad, if a star, what image does he or she portray?
James Bond, as he may portray the elegant and luxurious image of the car and as well being a powerful man.
18. What is the mood of the ad, colors used, music played?
The mood is somewhat thrilling along with the music played, the forest as a background may bring out the oustanding image of the car as it is in white colour.
19. Is the ad memorable?
Neutral. To some might, to some might not.
20. Would you buy the product being advertised, why or why not?
No because I am not affordable yet.
21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
I have a little interest in sports car but this ad does not leave me a strong impression in terms of its outlook and specifications.
1. Which of the (9) types of advertising does the ad belong to?
It belongs to Brand Advertising as it creates an emotional connection with consumers, which leads to consumers loyalty.
2. The four (4) roles of advertising. Which are relevant for this ad? This ad is relevant to its communication role of advertising as it is to inform its consumers about its product, V-Power, is bringing them a whole new experience of driving.
3. What does the ad. want the audience to do or not do?
The advertisement, obviously, wanted the audience to know that their product V-Power is able to give you the experience of driving a sports car not on the circuit but on the road.
4. Who is the target audience?
Middle and upper class male consumers especially men who love sports racing or racing as the ferrari in the video made them believe that by using Shell's V-Power, they are able to speed like a racing car.
NOTE: V-power racing is always 20sens more than the current ron97 price. It has been said its the same ron just with better additives.
5. What are the target audience's needs, concerns and interest?
The target audience are the people who like car racing either the sound of racing sports car's engine where some would claim it as "orgasmic" or "sexy" or the own luxurious sports car itself like Ferrari where to many ppl it is the ultimate powerful and one of the most well-known sports car brand in the world. They wanted to know how well can V-Power perform with their car even if they are not driving a sports car.
6. What is the message?
Everyone can drive their car on the road like a Ferrari sports car on the circuit with Shell's V-Power as their fuel.
7. Discuss the message being conveyed.
V-Power is always more expensive than the common fuel price such as ron95 & ron97. The consumers need to know how well their car/vehicle can perform with V-Power comparing to the common fuels. They wanted to know whether are they able to enjoy a better quality by paying a relatively higher price. This is in terms of the worthy of the price given.
8. Who does the message appeal to?
To the people who love car racing or speeding. As in the ending part of the video, a person said "Shell V-Power, Ferrari fuel for the road". We only see such kind of sports car on the circuit, for example Formula-one circuit, and we hardly see them speeding on the roads or highways.
9. What is the desired communication outcome?
Consumers knowing the quality of V-Power.
10. What other communication channel is most effective?
Television.
11. Identify the ad and specific product being advertised and describe the ad.
It is a Shell commercial advertising its fuel, V-power.
12. What does the ad show, people, products, scenery, etc?
The ad shows a Ferrari sports car racing on the main roads of 5 different famous and luxurious cities around the world. From New York City - Hong Kong - Rio de Jeneiro - Monaco - Rome. In the end, the racer stopped by a Shell station to pump V-Power fuel and continued his journey.
13. What is not discussed about the product?
The price of V-Power.
14. What image is portrayed?
The powerful and thrilling image of V-Power.
15. Is it true to life or puffery?
It is true to life with a little puffery as one may not able to drive the same car at the same time in 5 different cities around the world.
16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
This advertisement is more to a brand appeal. This appeal is directed towards people who are brand conscious and wish to choose particular products to make a brand statement. Ferrari is well-known worldwide with its luxurious image and high reputation as a sports car manufacturer.
17. Who is in the ad, if a star, what image does he or she portray?
Spanish Formula One racing driver, Fernando Alonso Diaz,a two-time World Champion, who is currently racing for Scuderia Ferrari.
18. What is the mood of the ad, colors used, music played?
There is no background music in this video commercial. What being heard the most is the real raw engine of a Ferrari sports car racing around the cities.
19. Is the ad memorable?
Yes because we do not often listen to such engine sound for that long.
20. Would you buy the product being advertised, why or why not?
Yes because it appeals to me and I would like to experience whether it is thrilling as it portrayed in the video.
21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
I like this video commercial. It is very cool, and real, to hear a Ferrari sports car racing down the road where I thought it only belongs to the circuit. It just appeals to me that speeding like a racer can be done with V-Power.
