#2 Insurance - Thai Life Insurance

1. Which of the (9) types of advertising does the ad belong to?

It belongs to Public Service Advertising as it portrays the great and sacrificing love of a dumb father towards his daughter.

2. The four (4) roles of advertising. Which are relevant for this ad?
This ad is relevant to the societal role of advertising.

3. What does the ad. want the audience to do or not do?

The ad wants its audience to appreciate people who love us and never take them for granted.

4. Who is the target audience?

General public.

5. What are the target audience's needs, concerns and interest?

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6. What is the message?

Appreciate the ones who love who unconditionally.

7. Discuss the message being conveyed.

Despite being a physically imperfect father, he still tried his best to play the father role, which is to give care and love to his daughter. The daughter was at her rebellious stage where she could not accept her father for being that imperfect and hence being disrespectful to him but in the end she realized the person who loved her the most was her imperfect father.

8. Who does the message appeal to?

Generally anyone as everyone has parents or children.

9. What is the desired communication outcome?

Target audience learns to have more appreciation towards life and therefore, buying a life insurance either for themselves or their loved ones.

10. What other communication channel is most effective?

Television.

11. Identify the ad and specific product being advertised and describe the ad.

It is a life insurance from Thai Life insurance where the advertisement conveys a positive message to its target audience at the same time being related to its service.

12. What does the ad show, people, products, scenery, etc?

A teenager and her mentally incompetent father, friends at school, food stall where the father earns a living, and hospital.

13. What is not discussed about the product?

The price of the insurance.

14. What image is portrayed?

Positive and reliable.

15. Is it true to life or puffery?

True to life.

16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?

It is a slice-of-life.

17. Who is in the ad, if a star, what image does he or she portray?

Justin Bieber.

18. What is the mood of the ad, colors used, music played?

The colours in the ad are more towards dull, not vibrant colours. The mood is sad and touching in the end while the music used in the video is the important element in the advertisement as it carries the feelings of the viewer from grief to touching, hence leaving a memorable impression.

19. Is the ad memorable?

Definitely memorable.

20. Would you buy the product being advertised, why or why not?

Yes as I think this insurance company is reliable and responsible.

21. Be sure to include your opinion (have a specific point of view, love it or hate it.)

I personally love this ad very much as it touches me a lot. As being a daughter or a father, I guess everyone could somehow relate to this video. It also leaves me some time of self-reflecting.

#3 Automotive - Aston Martin

1. Which of the (9) types of advertising does the ad belong to?

It belongs to Brand Advertising as it establishes an impression and image of its product and also includes a tagline.

2. The four (4) roles of advertising. Which are relevant for this ad?
The communication role of advertising.

3. What does the ad. want the audience to do or not do?

The ad wants the audience to have a close look of its car and feel the powerful experience of an Aston Martin.

4. Who is the target audience?

Men with high range of salary or upper class people or people who love sports car.

5. What are the target audience's needs, concerns and interest?

Their are concerned about the outlook design and most of all the speed of an Aston Martin.

6. What is the message?

The message is that an Aston Martin can actually compete with a circuit sports car.

7. Discuss the message being conveyed.
The brand name, Aston Martin itself is a symbol of luxurious automotive where not many can afford and perceive it as an automotive lust. Therefore, besides selling its unique design and brand, Aston Martin also focuses on the specifications of their cars, especially the speed and horsepower.

8. Who does the message appeal to?

People who are interested in sports car and also affordable for it.

9. What is the desired communication outcome?

To attract sport car lovers to purchase or know more about Aston Martin.

10. What other communication channel is most effective?

Newspapers and magazines.

11. Identify the ad and specific product being advertised and describe the ad.

Aston Martin showing off their own manufactured sports car.

12. What does the ad show, people, products, scenery, etc?

The ad shows an Aston Martin racing along the forest side and competing with a sports car.

13. What is not discussed about the product?

The other features of the car such as the safety features etc.

14. What image is portrayed?

Elegant, luxurious and powerful.

15. Is it true to life or puffery?

It is true to life.

16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?

It is a slice-of-life ad.

17. Who is in the ad, if a star, what image does he or she portray?

James Bond, as he may portray the elegant and luxurious image of the car and as well being a powerful man.

18. What is the mood of the ad, colors used, music played?

The mood is somewhat thrilling along with the music played, the forest as a background may bring out the oustanding image of the car as it is in white colour.

19. Is the ad memorable?

Neutral. To some might, to some might not.

20. Would you buy the product being advertised, why or why not?

No because I am not affordable yet.

21. Be sure to include your opinion (have a specific point of view, love it or hate it.)

I have a little interest in sports car but this ad does not leave me a strong impression in terms of its outlook and specifications.

#1 Oil&Gas - Shell Ferrari Commercial

Oil & Gas : Shell - Ferrari Commercial

1. Which of the (9) types of advertising does the ad belong to?

It belongs to Brand Advertising as it creates an emotional connection with consumers, which leads to consumers loyalty.

2. The four (4) roles of advertising. Which are relevant for this ad?
This ad is relevant to its communication role of advertising as it is to inform its consumers about its product, V-Power, is bringing them a whole new experience of driving.

3. What does the ad. want the audience to do or not do?

The advertisement, obviously, wanted the audience to know that their product V-Power is able to give you the experience of driving a sports car not on the circuit but on the road.

4. Who is the target audience?

Middle and upper class male consumers especially men who love sports racing or racing as the ferrari in the video made them believe that by using Shell's V-Power, they are able to speed like a racing car.

NOTE: V-power racing is always 20sens more than the current ron97 price.
It has been said its the same ron just with better additives.

5. What are the target audience's needs, concerns and interest?

The target audience are the people who like car racing either the sound of racing sports car's engine where some would claim it as "orgasmic" or "sexy" or the own luxurious sports car itself like Ferrari where to many ppl it is the ultimate powerful and one of the most well-known sports car brand in the world. They wanted to know how well can V-Power perform with their car even if they are not driving a sports car.

6. What is the message?

Everyone can drive their car on the road like a Ferrari sports car on the circuit with Shell's V-Power as their fuel.

7. Discuss the message being conveyed.

V-Power is always more expensive than the common fuel price such as ron95 & ron97. The consumers need to know how well their car/vehicle can perform with V-Power comparing to the common fuels. They wanted to know whether are they able to enjoy a better quality by paying a relatively higher price. This is in terms of the worthy of the price given.

8. Who does the message appeal to?

To the people who love car racing or speeding. As in the ending part of the video, a person said "Shell V-Power, Ferrari fuel for the road". We only see such kind of sports car on the circuit, for example Formula-one circuit, and we hardly see them speeding on the roads or highways.

9. What is the desired communication outcome?

Consumers knowing the quality of V-Power.

10. What other communication channel is most effective?

Television.

11. Identify the ad and specific product being advertised and describe the ad.

It is a Shell commercial advertising its fuel, V-power.

12. What does the ad show, people, products, scenery, etc?

The ad shows a Ferrari sports car racing on the main roads of 5 different famous and luxurious cities around the world. From New York City - Hong Kong - Rio de Jeneiro - Monaco - Rome. In the end, the racer stopped by a Shell station to pump V-Power fuel and continued his journey.

13. What is not discussed about the product?

The price of V-Power.

14. What image is portrayed?

The powerful and thrilling image of V-Power.

15. Is it true to life or puffery?

It is true to life with a little puffery as one may not able to drive the same car at the same time in 5 different cities around the world.

16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?

This advertisement is more to a brand appeal. This appeal is directed towards people who are brand conscious and wish to choose particular products to make a brand statement. Ferrari is well-known worldwide with its luxurious image and high reputation as a sports car manufacturer.

17. Who is in the ad, if a star, what image does he or she portray?

Spanish Formula One racing driver, Fernando Alonso Diaz, a two-time World Champion, who is currently racing for Scuderia Ferrari.

18. What is the mood of the ad, colors used, music played?

There is no background music in this video commercial. What being heard the most is the real raw engine of a Ferrari sports car racing around the cities.

19. Is the ad memorable?

Yes because we do not often listen to such engine sound for that long.

20. Would you buy the product being advertised, why or why not?

Yes because it appeals to me and I would like to experience whether it is thrilling as it portrayed in the video.

21. Be sure to include your opinion (have a specific point of view, love it or hate it.)

I like this video commercial. It is very cool, and real, to hear a Ferrari sports car racing down the road where I thought it only belongs to the circuit. It just appeals to me that speeding like a racer can be done with V-Power.

Something about Me

Hi there! This blog is for my course's Advertising & Design subject purpose. Fyi, I'm doing Degree in Communications at Sunway University 08/'12 intake. Nope, it's not like what you're thinking, you might probably thought of Mass Comm or Public Relation but I've gotta tell you this, it's completely(not so completely..) different than any of them. If everything goes smoothly, I'll be taking Corporate Communications in Year 2 while some of them might be taking Advertising & Design as we all are studying the same general things in Year 1.

So basically, this post is for my A&D lecturer, Mr. Deepak Menon, to further understand a lil' bit of his students' background. :p Check out his informative blog here. :)

Now, let's start off with the Interest part...
I have many interests. I love to eat, that's why I'm kinda particular in food, not that kind of choosy type, I just love eating good food. I love hanging out with people, meeting new people, socializing. I like giving ideas. I love music, which I couldn't leave without, well I guess most of us couldn't leave without music right? Like HOW ON EARTH?! lol. I love reading, actually. What more I like... I like watching romantic movies and comedy or RomCom! Haha.. that's all for my Interest part I guess.

Moving on, Dreams and Aspirations.
I combined them together 'cos I think they're the same thing or maybe Dream + Aspiration = Ambition
OR Dream=Aspiration=Ambition ...it's the same thing.
My dream is to be a successful person in my working field/industry. I wish to establish a company that provides top customer service trainings for firms/companies. I kinda came up with that after spending a few days working at The Guardian as a part timer. I don't know.. I just love offering customers help and make them feel satisfied. As for now, my current dream, I should say something that I wanna accomplish, is to be at Sydney and work for a month maybe. I wanna go alone. I'm going alone :) Also, I wish I could join some charity activities, such as visiting the poor countries, to understand more of their lives / to realize how well and blessed our life is.

I come from... my mom's womb. Hahaha just kidding but seriously. I come from Subang Jaya, Selangor, Malaysia. My childhood was spent growing up here with my younger and only brother cycling to the park every evening after school, with my parents, of course, but not until I was 10 years old. My parents had a divorce. No longer, my brother and I were brought to my mom's condo at Puchong Jaya. Therefore, I'm actually from two places :D Sometimes here sometimes there. You got it...

Hmm, the three experiences making the most lasting impression on me were (a) My most recent working experience at The Guardian. 'Though it was only a few days but it really impact me a lot. (b) I read an article in the National Geographic magazine (is this counted as an experience?) recently about child marriage. I'm shocked and surprised to know in this modern world today, there is still child marriage going on in a number of countries! It's illegal but the people were forced to set up marriage for their children with other families as a business trade for money because they are so poor. Some young girls aged around 8 to 13, had to marry men they have never seen before, and some of them had to marry widow man. This is so unfair to children! They have their rights too! I'm strongly against issues like this. Injustice issues. (c) The days after my parents divorced I guess. Nuuu it's not those i-hate-you-mom-and-dad-forever kind of unacceptable or miserable days, I just had to adapt days where my two most beloved would never live together under one roof, ever. I'm not sure whether it really impacted me that much, but I guess it does have at least some influence on me.

Most important circumstances....
i) Transferring from a independent chinese school to a national school after doing my form 3
ii) Remembering how rebellious I was back then when I was boarding in my former high school.
iii) When my aunt got cancer.
iv) Honestly, many circumstances in my life happened were equally important to me, they're all imprinted in my memory. From family to friends to relationship to schooling to part-timing to relatives... too many important circumstances to pen down. Maybe I need lots of pen and lots of toilet papers.


Till then. Good night!