1. Which of the (9) types of advertising does the ad belong to?
It belongs to Brand Advertising as it establishes an impression and image of its product and also includes a tagline.
2. The four (4) roles of advertising. Which are relevant for this ad?
The communication role of advertising.
The communication role of advertising.
3. What does the ad. want the audience to do or not do?
The ad wants the audience to have a close look of its car and feel the powerful experience of an Aston Martin.
4. Who is the target audience?
Men with high range of salary or upper class people or people who love sports car.
5. What are the target audience's needs, concerns and interest?
Their are concerned about the outlook design and most of all the speed of an Aston Martin.
6. What is the message?
The message is that an Aston Martin can actually compete with a circuit sports car.
7. Discuss the message being conveyed.
The brand name, Aston Martin itself is a symbol of luxurious automotive where not many can afford and perceive it as an automotive lust. Therefore, besides selling its unique design and brand, Aston Martin also focuses on the specifications of their cars, especially the speed and horsepower.
The brand name, Aston Martin itself is a symbol of luxurious automotive where not many can afford and perceive it as an automotive lust. Therefore, besides selling its unique design and brand, Aston Martin also focuses on the specifications of their cars, especially the speed and horsepower.
8. Who does the message appeal to?
People who are interested in sports car and also affordable for it.
9. What is the desired communication outcome?
To attract sport car lovers to purchase or know more about Aston Martin.
10. What other communication channel is most effective?
Newspapers and magazines.
11. Identify the ad and specific product being advertised and describe the ad.
Aston Martin showing off their own manufactured sports car.
12. What does the ad show, people, products, scenery, etc?
The ad shows an Aston Martin racing along the forest side and competing with a sports car.
13. What is not discussed about the product?
The other features of the car such as the safety features etc.
14. What image is portrayed?
Elegant, luxurious and powerful.
15. Is it true to life or puffery?
It is true to life.
16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
It is a slice-of-life ad.
17. Who is in the ad, if a star, what image does he or she portray?
James Bond, as he may portray the elegant and luxurious image of the car and as well being a powerful man.
18. What is the mood of the ad, colors used, music played?
The mood is somewhat thrilling along with the music played, the forest as a background may bring out the oustanding image of the car as it is in white colour.
19. Is the ad memorable?
Neutral. To some might, to some might not.
20. Would you buy the product being advertised, why or why not?
No because I am not affordable yet.
21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
I have a little interest in sports car but this ad does not leave me a strong impression in terms of its outlook and specifications.
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