#7 F&B - Pepsi

1. Which of the (9) types of advertising does the ad belong to?

It belongs to Brand Advertising

2. The four (4) roles of advertising. Which are relevant for this ad?

Marketing and economic roles are relevant for this ad.

3. What does the ad. want the audience to do or not do?

4. Who is the target audience?

Football and Pepsi drink fans.

5. What are the target audience's needs, concerns and interest?

The target audience would concern how Pepsi and football can be related to each other and why do they collaborate.

6. What is the message?

Pepsi brings every one together.

7. Discuss the message being conveyed.

Pepsi brings the Africans and football superstars together and it creates a sense of belongingness.

8. Who does the message appeal to?

Football fans.

9. What is the desired communication outcome?

To promote Pepsi through Africa 2010 games in Africa and attract more African football fans to drink Pepsi while they are watching football games.

10. What other communication channel is most effective?

Television.

11. Identify the ad and specific product being advertised and describe the ad.

The ad has featured many celebrity footballers and also a well-known artist, portraying them playing and blending in with the Africa people in order to show that Pepsi can bring all people together, having fun.

12. What does the ad show, people, products, scenery, etc?

The ad shown a huge group of Africans singing and dancing together with singer Akon and other famous footballers such as Kaka and Messi in a mowed jungle.

13. What is not discussed about the product?

The price.

14. What image is portrayed?

Playful and cheerful.

15. Is it true to life or puffery?

True to life.

16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?

A slice-of-life kind of ad.

17. Who is in the ad, if a star, what image does he or she portray?

-

18. What is the mood of the ad, colors used, music played?

Cheerful and wild.

19. Is the ad memorable?

Yes.

20. Would you buy the product being advertised, why or why not?

No because I'm not a fan of coke drinks.

21. Be sure to include your opinion (have a specific point of view, love it or hate it.)

I love to see when famous artists collaborate together in a commercial. It directly attracts people.