1. Which of the (9) types of advertising does the ad belong to?
It belongs to Brand Advertising.
2. The four (4) roles of advertising. Which are relevant for this ad?
The communication role of advertising is relevant for this ad.
3. What does the ad want the audience to do or not do?
The ad wants the audience to believe in something they might not ever think of.
4. Who is the target audience?
General public who needs a mobile phone.
5. What are the target audience's needs, concerns and interest?
To achieve the impossibilities.
6. What is the message?
The message is that everyone can and will achieve the impossibilities and dreams together along with AT&T.
7. Discuss the message being conveyed.
The message sounds promising and motivating people to dare to dream and you will achieve the impossibilities that you have imagined in your daily life together with AT&T.
8. Who does the message appeal to?
People who want to improve their lives through the convenience of the innovative gadgets might bring in future.
9. What is the desired communication outcome?
To believe in AT&T.
10. What other communication channel is most effective?
Television.
11. Identify the ad and specific product being advertised and describe the ad.
The ad only promotes the idea of 'you will' which are convincing.
12. What does the ad show, people, products, scenery, etc?
The ad has several scenes such as driving in a car, purchasing concert tickets, emergency in the hospital etc.
The ad has several scenes such as driving in a car, purchasing concert tickets, emergency in the hospital etc.
13. What is not discussed about the product?
The reliability of the message they have delivered.
14. What image is portrayed?
Positive and motivating.
15. Is it true to life or puffery?
Puffery.
16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
Imaginery.
17. Who is in the ad, if a star, what image does he or she portray?
Tom Cruise, a reliable image.
18. What is the mood of the ad, colors used, music played?
Cheerful.
19. Is the ad memorable?
Yes.
20. Would you buy the product being advertised, why or why not?
Yes because I like the whole concept idea of "You Will", very motivating and positive.
21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
I like this video because it delivers a positive concept and idea.
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