1. Which of the (9) types of advertising does the ad belong to?
It is no doubt a Brand Advertising .
2. The four (4) roles of advertising. Which are relevant for this ad?
The marketing, communication and economic role are relevant for this ad.
3. What does the ad. want the audience to do or not do?
To practically think big.
4. Who is the target audience?
Investors and general public in Europe.
5. What are the target audience's needs, concerns and interest?
To apply more syndicated loans and able to make money transactions via online worldwide.
6. What is the message?
Their bank is so big that they can make online transactions possibly from anywhere.
7. Discuss the message being conveyed.
Barclays has its own self-perception of being a big bank where everyone who needs to access money should access through them as they made it possible for online transactions and available almost every part of the world.
8. Who does the message appeal to?
European citizens.
9. What is the desired communication outcome?
To be part of Barclays if you wanna be 'big'.
10. What other communication channel is most effective?
Television and radio.
11. Identify the ad and specific product being advertised and describe the ad.
Barclays bank portrays its image through its tagline meanwhile informing people that their bank is big enough to help people who travel around the world access their money, hence selling the conveniency.
12. What does the ad show, people, products, scenery, etc?
It featured a personality, Anthony Hopkins living a luxurious life with a elegant woman.
13. What is not discussed about the product?
The interest rates.
14. What image is portrayed?
Ambitious.
15. Is it true to life or puffery?
True to life.
16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
A slice-of-life.
17. Who is in the ad, if a star, what image does he or she portray?
-
18. What is the mood of the ad, colors used, music played?
Calm and luxurious. The colors and music used in the ad are very extravagant.
19. Is the ad memorable?
Yes.
20. Would you buy the product being advertised, why or why not?
Yes I would since it has been made convenience for me to access my bank account whenever and wherever I want.
21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
I like this video because of the positive and somehow aggressive message it delivers.
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